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We are the last generation🍀

Did you know that globally, nature provides services worth around $125 trillion a year? Read more to learn about the state of our planet.

WWF’s Living Planet Report, which studies the serious impact human activity is causing to the world’s wildlife, forests, oceans, rivers, and climate, was recently released.

The results are worrying and show that in just over 40 years, global populations of vertebrate species have declined by 60 percent on average.

The biggest cause? Overexploitation and agriculture, which are both linked to continually increasing human consumption.

The agricultural industry is responsible for almost three quarters of tropical deforestation. The food system is not only the biggest user of land and water, it’s also the biggest single emitter of greenhouse gases. Watch the video.

While the results of the Living Planet Report are worrying, we are the last generation that can save nature. That includes governments, businesses, and individuals like you uniting to make a positive difference for our shared home, and shifting to a more sustainable way of life.

If we give nature a chance, it can bounce back.

The human race – the most incredible species on the planet with the power to create wonders and terrors. It’s time to be responsible for the health of our only home, which we depend on. Watch the video today.


The Living Planet Report in the news

This is the ‘last generation’ that can save nature.
60% of world’s wildlife has been wiped out since 1970.

More ways to get involved

We all need water to survive

Freshwater ecosystems are the most threatened on the planet and as WWF’s Living Planet Report shows, the abundance of freshwater species worldwide has declined by 83% since 1970. The situation is no different in Europe. Nature can recover remarkably fast when simply given the chance. But we need to act now to protect water!

The most important conference for nature

We’re living in an era of unprecedented nature loss, highlighting the need for urgent action to secure the future of our planet. From 17-29 November 2018, COP14 will be taking place in Egypt, where discussions on the state of nature and biodiversity loss will be taking place. This will be an important step towards our goal to secure a new deal for people and nature in the year 2020. Sign up to get the latest updates.

Discover more about WWF’s 6 global goals

and 3 cross-cutting drivers

WWF’s work